Research has proven that regular sunscreen use protects against photo-ageing. According to the Skin Cancer Foundation, more than 90% of the visible changes commonly attributed to skin ageing are caused by the sun, specifically by UVA radiation.
Unprotected exposure to the sun, not only leads to fine lines, age spots and pigmentation changes, it also robs the skin of its natural ability to hold its shape - not to mention the immediate pain and nuisance of sunburn and the long term potential for skin cancer.
At FIT we agree that a great sunscreen is vital to keeping your skin healthy and in peak condition. That’s why we challenged our expert chemists to re-write the rules of sun protection for men. The result is the very first SPF 50 sunscreen serum formulated especially for men’s skin - performing without that greasy, white finish, no compromise! Power-packed to deliver a new standard in safe daily sun protection with none of the drawbacks.
As perfect for a busy day at the office as playing outdoor sports or relaxing at a BBQ, this lightweight, oil-free daily serum works double-duty providing high UV protection and an advanced facial treatment - in short it’s everything you need to defend against premature skin ageing.
Its first grooming duty is in delivering high performance and long-lasting SPF 50 UVB and 5* UVA broad-spectrum in a sun block that works to defend skin from premature ageing due to sun exposure. It utilises cutting-edge micro encapsulation technology which quickly forms a breathable, ultra safe protective shield on the skin (think Gortex for the skin!) to ensure uniform coverage in a water resistant, non-whitening, non-greasy serum that gives hassle-free, safe invisible protection.