The global male grooming market is booming as men continue to pay more attention to their appearance and skin. Soon enough the growth of men’s toiletries, which includes skincare and hair care products, is expected to outgrow that of shaving products and fragrances. This trend indicates that male grooming has gone way beyond the basics of shaving and fragrance.
It used to be the case that a shave and a dash of aftershave was the extent of the male grooming routine, these days there are moisturisers, anti-wrinkle creams and blemish repair serums. All these products are making it even easier for men to look, and more importantly feel, as good as they can.
In a world where your looks are becoming increasingly more important men are realising that looking good could be the difference between getting that job you’ve always wanted or find the woman of your dreams.
We’re better off now than we’ve ever been. It’s a lot more acceptable now for men to be actively interested in grooming and the rise in online retailers has made it even easier to get hold of the products men want. There’s no longer the kind of stigma attached to men’s grooming that there once was and this has mean’t the industry can only continue to grow.
According to a recent poll men are fast catching up with women when it comes to spending money on looking good. On average women spend £2,462 a year on beauty products and clothes, not far behind that with an average spend of £1,786 on male grooming products and clothes, just shy of £50 less per month than women. Comparing that to figures from just 10 years ago shows the dramatic increase in men who clearly want to look and feel better.
It looks like the modern man is well and truly here to stay.